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Thought Leadership Paper: The Future Of Social Selling

Customer Life Cycle Selling Requires A New Approach

Sales professionals must join marketing and take a customer-centric approach to how they engage with both customers and prospects. Social selling is one component to this new approach. In March 2013, Hearsay Social commissioned Forrester Consulting to evaluate the future of social selling.

Forrester's study revealed that:

  • • Social selling requires collaboration from marketing.
  • • Sales professionals use social differently throughout the customer lifecycle.
  • • Sales professionals see business value in their social efforts, but are in the early stages of formally measuring ROI.
  • • Salespeople actively seek out new tools and technology to help them be more effective with social.


Download the report to learn about the future of social selling.

A Forrester Consulting Thought Leadership Paper Commissioned By Hearsay Social