For years, companies have sought to connect the dots between social media marketing and real return-on-investment (ROI), with increased sales being the holy grail. This report shows you how some of today's biggest companies are accomplishing this. Chapters include:

  • The Business Case for Social Media Marketing Platforms
  • Key Findings that Impact Sales and Marketing
  • The Social Media ROI Journey
  • 7 Case Studies that You Can Apply to Your Business
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