For years, companies have sought to connect the dots between social media marketing and real return-on-investment (ROI), with increased sales being the holy grail. This report shows you how some of today's biggest companies are accomplishing this. Chapters include:
- The Business Case for Social Media Marketing Platforms
- Key Findings that Impact Sales and Marketing
- The Social Media ROI Journey
- 7 Case Studies that You Can Apply to Your Business
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